Ask any full-time professional in the broad-based whirligig universe of marketing and advertising and some of them, short of content and its related words, may excuse themselves and remark that it’s really ‘complicated’. Many customers may, however, be inclined to attest to this suggestion. Perhaps these professionals are endeavoring to pull the wool over their customers’ eyes, deliberately or unwittingly.
Or could it be that for them, perhaps excusably still novice to the complexities of full-scale and successful product and content marketing and advertising concepts, techniques and practices, even for them, it is overwhelming. Perhaps too, there is no future for them in this extremely competitive environment, has been since long before the internet was a word, and how is that for a clichéd statement.
Because in a race not necessarily to get to the finish line first but merely to keep head above the water and survive the strong tides, only the strongest and fittest survive? Not so? Not so, actually. Life is what you make of it and if there is a willingness to be humble enough to learn new things in order to go forward, the business development and its long-term survival will, well, survive. Content marketing and advertising concepts are not rocket science.
And if you too have that willingness to learn and do have a curious mind, you too could be embracing something original, something that fits your commercial uniqueness. You may, however, to all practical intents and purposes, argue that one business that sells cookies and muffins is pretty much the same as the next. It is not. It should not be. And so therefore, it is over to your professional content marketing and advertising team to lead the way and develop one or two concepts to test in the choppy waters.